The copy: caption, body, hashtags, call to action
Instagram copy isn't written like an article or a LinkedIn post — the hook has to work within the first two visible lines before "see more", and hashtags are chosen for discoverability as much as for topic relevance. Every element is generated with these platform-specific constraints in mind.
The visual: an image built for the message, not the other way around
The image is generated from the same brief as the copy, so both tell the same story. For topics that fit, the post becomes a full carousel — a hook card followed by several content cards and a final call-to-action card, laid out consistently across every card.
Quality control before anything ships
Before approval, every post is evaluated: consistency with the topic, factual accuracy when the campaign draws on current events, absence of brand-risky phrasing. A post that fails this check is automatically rewritten with precise feedback, until it reaches the expected level — or gets escalated to a human for a final call.
Publishing, and what happens after
Once approved, the post goes live directly on Instagram — single post or full carousel. Performance (impressions, reach, engagement) is then tracked to inform the next campaigns rather than sit as isolated numbers.